Canada's Original Eight Key Concepts for Media Literacy
(Baker, 32)
1. All media are construction
2. The media construct versions of reality
3. Audiences negotiate meaning in the media
4. Media have commercial implications
5. Media contain ideological and value messages
6. Media have social and political implications
7. Form and content are closely related in the media
8. Each medium has a unique aesthetic form
(Baker, 32)
1. All media are construction
2. The media construct versions of reality
3. Audiences negotiate meaning in the media
4. Media have commercial implications
5. Media contain ideological and value messages
6. Media have social and political implications
7. Form and content are closely related in the media
8. Each medium has a unique aesthetic form